CampusWell

4 benefits of staying hydrated—and creative ways to drink more water [Article]

Article & Social Assets

I developed an infographic and corresponding Instagram story for CampusWell's article titled "4 benefits of staying hydrated—and creative ways to drink more water." With a focus on creating assets that evoke a sense of fluidity and vitality, I strategically integrated elements from the infographic into the Instagram carousel.

The color palette, initially inspired by the featured image of the article, encompassed shades of greens, reds, and oranges. However, given the topic of hydration, it was essential to incorporate blue tones, commonly associated with hydration, thus presenting a juxtaposition between traditional hydration aesthetics and unconventional methods of staying hydrated.

For typography, Ziclets Medium was selected for the infographic, while Borsok and Accordion Black were chosen for the Instagram carousels, providing both consistency and distinctiveness in style. To establish cohesion between web and social assets, select illustrations were shared across platforms, ensuring a harmonious visual identity while allowing for differentiation.