CampusWell

3 easy-care houseplants to boost your mood [Article]

Web & Social Assets

I developed an infographic and corresponding Instagram stories for CampusWell's article titled "3 easy-care houseplants to boost your mood." Given the youthful demographic of CampusWell's audience, coupled with the uplifting nature of the article, I aimed to imbue these assets with a vibrant and playful aesthetic.

Considering that all content is released simultaneously and shared on various platforms, I strategically designed the assets to maintain coherence while deliberately avoiding complete uniformity. This approach was intended to stimulate viewer engagement across multiple channels, enticing them to interact on Instagram as well as reading the article itself.